Brand and Chapter

CB2201 Consumer Behaviour Lecturers Kristina Georgiou and Alison Barker Tutorial Questions Trimester 1, 2013 Students Week 2 04/03/13 Chapter 8 1. 2. 4. How does a discrepancy between the ideal state and the actual state uphold consumer behavior? What factors affect the inclusion of cross outs in the consideration set, and why would a company want its stake in the consideration set? What six broad groups of sources can consumers consult during external search. Where does the Internet fit into these groups. Chapter 9 3. 6. 7. How do consumers use compensatory and noncompensatory decision-making models?How do appraisals and feeling, as well as affective forecasting, curve consumer decision making? What three contextual elements affect consumer decision-making?Week 3 11/03/13 Chapter 10 5. 6.What is stain loyalty, and what post does it play in low-effort decision-making? How do price and respect perceptions affect low-effort decision making? Chapter 11 3. 5. How do expectations and performance contribute to disconfirmation? Why is complain important to marketers and how should complaints be handled?Week 4 18/03/13 Chapter 2 Case Study SUBMIT CASE ANSWERS IN CLASS WHATS IN A STORE AT UMPQUA BANK 1. 2. 3. How does Umpqua enhance consumer motivation by making itself personally relevant to customers? formulate, in consumer behavior terms, how the Innovation Lab enhances customers index to process information about banking products and services? What is Umpqua doing to enhance consumers opportunity to process information about financial services? Week 5 25/03/13 Chapter 3 1. 4. 5. How do zipping and zapping affect consumers film to stimuli such as products and ads.What is perception, and what methods do we use to perceive stimuli? Differentiate between the absolute threshold and the take issueential threshold, and beg off how these concepts relate to Webers Law. HEINZ IS LOOKING FOR ATTENTION SUBMIT CASE ANSWERS IN CLASS 1. Using the concepts discusse d in this chapter, explain how Heinz has been successful in generating exposure and capturing attention. What other ideas would you suggest Heinz try to foster exposure, attention and perception? In terms of exposure, attention and perception, what be some potential disadvantages of Heinzs Top This TV contests?Do you think Heinz will benefit long-term from holding a contest for students that focused on the visual appeal of designing single-serve ketchup packets? Explain your answer.2.3. Teaching Free Week Friday 30/03/13 Thursday 04/03/13Week 6 08/04/13 Mid Term Test in Class BASED ON CHAPTERS 2, 3, 8, 9, 10 & 11Week 7 15/04/13Chapter 4 SUBMIT CASE ANSWERS IN CLASS HYUNDAI ACCELERATES NEW IMAGE MARKETING 1. 2. 3. Why would Hyundai have a voice-over stating Were pretty sure that Mercedes, BMW, and Lexus arent going to like it very much in a Genesis ad? How is Hyundai using country of origin to influence consumers inferences about the Genesis? In terms of knowledge and understan ding, how is the introduction of the upscale Genesis sedan likely to affect how consumers think about lower-priced Hyundai models? Chapter 5 1. 3. What are attitudes, and what three functions do they serve.What role does credibility play in affecting consumer attitudes based on cognitions?Week 8 22/04/13 Chapter 6 2. 3. 5. 7. What role do source, message, context, and repetition play in influencing consumers cognitive attitude? What is the mere exposure effect, and why is it important to consumers affective reactions. Explain the dual-mediation hypothesis. What are the implications for affecting consumers brand attitude? What are the advantages and disadvantages of featuring celebrities in advertising messages? Chapter 7 4. . 6. How can retrieval failures and errors affect consumer memory? How does recognition differ from recall? What is implicit memory, and how can it affect a consumers ability to retrieve a brand name?Week 9 29/04/13 Presentation DayWeek 10 06/05/13 separate P ROJECT DUE AT BEGINNING OF CLASS 8. 30am Chapter 14 1. 2. 5. Explain the differences between global values, terminal values, instrumental values, and domain-specific values.What are the four main value dimensions along which national cultures can vary? What are the three components of a consumers lifestyle? . Chapter 15 2. 5. 7. Why do companies sometimes target judicial decision leaders for marketing attention? What three techniques can marketers use to encourage consumer compliance? Why is word of mouth so important for marketers?Week 11 13/05/13 Chapter 16 4. 5. 6. How can consumers be categorized in terms of their timing of adoption relative to other consumers?What is the product life cycle, and how does it differ from product diffusion? How do consumer learning requirements and social relevance affect resistance, adoption, and diffusion? Chapter 18 1. 5. 6. What is compulsive buying, and why is it a problem? What influences environmentally assured consumer behavior? What can consumers do to resist marketing practices they perceive as unwanted or unethical?Week 12 20/05/13 utmost Test In class BASED ON CHAPTERS 14, 15, 16 & 18